Hotel Compliance Check: Is Your Auto Dialer Strategy Up to Date

Posted In | CRM | Help Desk | Auto Dialer | Restaurants, Hotels & Hospitality

In the fast-paced world of hospitality, it's essential to stay ahead of the curve in all aspects of business, including your auto dialer strategy. The use of auto dialers has become increasingly popular in the hotel industry as a means of efficiently reaching out to guests and potential clients. However, with this technology comes the responsibility of ensuring that your hotel is compliant with all applicable regulations. Failure to do so can lead to hefty fines and damage to your hotel's reputation.

 

The Importance of an Updated Auto Dialer Strategy

An auto dialer strategy involves the use of software or hardware to automatically dial phone numbers. When the call is answered, the auto dialer either plays a recorded message or connects the call to a live agent. This technology enables hotels to reach a larger audience in a shorter amount of time, making it a pivotal part of many hotel's communication strategies.
 

However, the use of auto dialers is regulated by several laws, including the Telephone Consumer Protection Act (TCPA) and the Telemarketing Sales Rule (TSR). These regulations stipulate who you can call, when you can call them, and what you need to disclose during the call. To avoid potential legal issues, it's crucial that your hotel's auto dialer strategy is up to date and compliant with these regulations.

 

How to Ensure Compliance?

Ensuring your hotel's auto dialer strategy is compliant involves several steps. First, you need to make sure you have consent from the people you're calling. Under the TCPA, you're required to get express written consent before using an auto dialer to call or text a cell phone for marketing purposes.
 

Next, you need to ensure you're respecting the calling times stipulated by the TSR. This rule prohibits telemarketing calls to consumers before 8 a.m. or after 9 p.m. local time.
 

Finally, you need to provide an opt-out mechanism. Both the TCPA and TSR require that you provide an easy method for people to opt out of future calls during each call initiated by the auto dialer.

 

Updating Your Auto Dialer Strategy

Updating your auto dialer strategy involves more than just ensuring compliance. It's also about making sure you're using the technology in a way that is effective and beneficial for your hotel. This might mean using the auto dialer to send out reminders for reservations, informing guests of special deals, or soliciting feedback after their stay.
 

Having an updated and compliant auto dialer strategy is crucial in the competitive world of hospitality. Not only can it help you avoid legal issues, but it can also be an effective tool for improving your hotel's communication strategy and enhancing your relationship with your guests.