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Get the Latest Medical Devices Technology and Operations Insights

Industry Focus :

21 articles found
Medical Devices
5 min read

One Source of Truth for Accounts, Stakeholders, and Devices

Medical device companies deal with complex ecosystems of hospitals, physicians, networks, and devices. But when CRM and Master Data Management (MDM) systems are siloed, sales and service teams work from duplicate or incomplete records, leading to inefficiency and missed opportunities. This article explores how a unified CRM + MDM approach creates a single source of truth for stakeholders and assets—helping MedTech organizations sell smarter, align service with sales, and scale efficiently.

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Medical Devices
5 min read

Turning High-Value Medical Device Placements Into Measurable Conversions

In MedTech, trials, demos, and sample placements are among the most critical investments in winning HCP adoption. But without structured tracking, companies face lost inventory, unclear ROI, and compliance risks. This article explores how an intelligent, CRM-integrated tracking system can provide visibility, accountability, and audit-ready documentation—ensuring every placement translates into adoption and revenue.

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Medical Devices
5 min read

Unified CRM x MDM: One Source of Truth for Medical Device Sales, Service, and Compliance

In medical device organizations, inconsistent data is more than an inconvenience—it’s a barrier to sales, compliance, and customer trust. This article explores how unifying Customer Relationship Management (CRM) with Master Data Management (MDM) ensures clean, synchronized records for HCPs, HCOs, assets, contracts, and interactions—enabling reps, marketers, support, and quality teams to operate from a single, accurate source of truth.

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Medical Devices
5 min read

Delivering Just-in-Time Clinical Education and Sales Support

In medical device sales and support, timing is everything. Whether it’s a rep in a hospital corridor or a scrub nurse preparing for a case, access to the right content—IFUs, product visuals, setup videos, procedure steps—can make or break adoption. This article explores how web-based content hubs integrated with CRM and field workflows deliver timely, compliant, and personalized support for clinical success.

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Medical Devices
5 min read

Empowering MedTech Reps with Real-Time, Contextual Sales Guidance

Sales success in MedTech isn’t about working harder—it’s about working smarter, with guidance that reflects clinical, commercial, and behavioral nuances. This article explores how embedding AI-powered coaching …

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Medical Devices
5 min read

Orchestrating Personalized Engagement Across the MedTech Customer Journey

Marketing in MedTech must do more than generate leads—it must support trials, reinforce clinical value, and nurture long sales cycles. This article explores how integrating marketing campaigns directly within …

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Medical Devices
5 min read

Navigating Payer Complexity to Accelerate MedTech Adoption

Even the best medical devices stall without payer alignment. Market access and reimbursement aren’t back-office issues—they’re central to sales success. This article explores how Gridlex helps MedTech …

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Medical Devices
5 min read

Orchestrating Clinical Excellence in MedTech Deployments

Clinical and nurse educators are the unsung heroes of successful medical device adoption. Their role spans in-servicing, proctoring, procedural support, and ensuring compliance with usage protocols. This article explores how …

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Medical Devices
5 min read

Intelligent Field Ops for Capital Equipment in MedTech

Capital equipment sales in MedTech are only the beginning of a long lifecycle—one defined by complex installations, high-touch service, and strict uptime SLAs. This article explores how intelligent field …

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Medical Devices
5 min read

Unified Support for MedTech Sales, Service, and Clinical Excellence

Medical device companies deal with high-stakes support scenarios—from product complaints and device malfunctions to urgent clinical usage questions. Yet many still manage customer service through siloed inboxes or generic …

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Medical Devices
5 min read

Accelerating Complex MedTech Deals with Configurable, Compliant, and Smart Quoting

From multi-line implants to configurable capital equipment bundles, MedTech deals are inherently complex. Yet, many companies still rely on spreadsheets, tribal knowledge, or static quoting tools to manage this complexity …

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Medical Devices
5 min read

AI-Driven Visibility into Pricing, Commitments, and Rebates

Contracts in MedTech are complex—filled with nuanced terms on pricing tiers, volume commitments, rebate triggers, and service SLAs. Many firms still manage these manually, exposing themselves to margin leakage …

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Medical Devices
5 min read

AI-Augmented Field Intelligence for Medical Device Reps for Precision Selling

Today’s medical device reps must manage complex accounts, navigate diverse stakeholders, and win trust in clinically sensitive environments. This article explores how AI-augmented intelligence—delivered through an integrated CRM …

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Medical Devices
5 min read

Managing High-Value Medical Device Trials with Visibility, Accountability, and CRM Integration

Trials, demos, and sample placements are essential to converting surgeons and clinical stakeholders in MedTech sales—but most device companies still track them manually or outside of their CRM. This …

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Medical Devices
5 min read

Medical Device Reps Don’t Need More Data. They Need More Time.

Medical Device reps are buried in compliance tasks, CRM screens, and admin overhead. Gridlex uses AI to quietly automate the busywork—recommending next actions, guiding rep focus, and embedding contract …

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Medical Devices
5 min read

Stakeholder Portals in MedTech: It’s Time to Raise the Bar

Medical Device companies need more than static portals to engage physicians, hospitals, and reimbursement teams. Gridlex enables dynamic, AI-powered stakeholder portals that replace spreadsheets, emails, and siloed apps with real-time …

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Medical Devices
5 min read

Unified MDM x CRM for Medical Device Companies: One System. One Truth

Medical Device companies still separate CRM and MDM due to legacy limitations. Gridlex offers a unified, AI-powered system combining both, eliminating costly integrations and data sync inefficiencies while ensuring compliance …

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Medical Devices
5 min read

Why There Is a Constant Disconnect Between Medical Devices Marketing and Sales

In the medical device industry, effective alignment between marketing strategies and sales execution is crucial yet challenging. This sector, with its unique demands for precise data management, stringent regulatory compliance …

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Medical Devices
5 min read

5 Scenarios of Custom Fields, Forms, and Profiles Increasing Medical Devices Efficiency

In the medical devices industry, challenges in efficiently managing product details, regulatory compliance, and market strategies often lead to operational inefficiencies. These issues stem from limitations in standard CRM systems …

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Medical Devices
5 min read

The Chain Reaction: 8 Example of How CRM Data Discrepancies Disrupt Medical Device Sales Operations

In the intricate dance of Medical Device Sales Operations, every step, pivot, or leap is orchestrated with precision. But what if one misstep in the CRM, a seemingly minor data …

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Biopharma
Medical Devices
5 min read

Ten Things to Look Out for While Reporting Under the Sunshine Act

The Physician Payments Sunshine Act became law as a part of the Affordable Care Act. This act was established with the aim of improving transparency among patients about the financial …

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