One Source of Truth for Accounts, Stakeholders, and Devices
Medical device companies deal with complex ecosystems of hospitals, physicians, networks, and devices. But when CRM and Master Data Management (MDM) systems are siloed, sales and service teams work from duplicate or incomplete records, leading to inefficiency and missed opportunities. This article explores how a unified CRM + MDM approach creates a single source of truth for stakeholders and assets—helping MedTech organizations sell smarter, align service with sales, and scale efficiently.
