Medical Device companies still separate CRM and MDM due to legacy limitations. Gridlex offers a unified, AI-powered system combining both, eliminating costly integrations and data sync inefficiencies while ensuring compliance, accuracy, and speed across operations.
Most biopharma companies maintain separate CRM and MDM systems — a legacy decision that now causes redundant teams, fragile data pipelines, and cross-functional inefficiencies. This article makes the case for unifying these functions under a single platform. Gridlex offers a purpose-built, composable system where HCP/HCO master data and CRM activities coexist in real-time. With relational data models, zero-copy architecture, and integrated workflow automation, Gridlex eliminates syncing headaches, improves data integrity, and dramatically lowers operational costs for biopharma teams.
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Picking a CRM for healthcare doesn't have to be complex. Discover the key features to consider and questions to ask vendors with our detailed guide.