Transform Biopharma Operations with Gridlex's Unified Software Solution

Posted In | Biopharma and Medical Device

Click here to see a detailed guide on evaluating Biopharma CRMs, or email biopharma@gridlex17.com to request a detailed White Paper on questions to develop in your RFP for Biopharma CRM Evaluation.

 

As the biopharma sector accelerates towards new frontiers, the demand for a CRM and operations software that can keep pace with its intricate commercial processes has never been greater. Facing a landscape of stringent regulatory requirements, complex stakeholder networks, and an ever-escalating need for speed-to-market, biopharma companies encounter unique challenges that standard CRM solutions cannot address. Gridlex emerges as the vanguard, offering a CRM solution engineered specifically for the biopharma industry's nuanced needs. Here, the focus is on intelligent design, where every feature and function is fine-tuned for the high-stakes arena of biopharma product launches. With Gridlex, you gain not just a tool but a strategic ally, ensuring your operations are as innovative as the therapies you bring to market.

 

Current Landscape of Biopharma Operations: Understanding the Costs & Risks of Conventional CRMs

In the biopharma sector, where precision and compliance are paramount, conventional CRMs can create a maze of operational complexity, bloated costs, and elevated risks. The intricacies of managing commercial operations with disparate systems lead to a fragmented infrastructure, making it challenging to navigate the commercialization pathway effectively. This fragmentation often results in spiraling costs and a landscape ripe with compliance and strategic risks, ultimately slowing down the crucial process of bringing new therapies to market. The current state demands a reevaluation of technology operations to address these growing concerns and streamline the path to commercial success.

 

 

How Gridlex Integrates Multiple Biopharma Technology into One Unifying Software, Reducing Costs, Mitigating Risk, and Accelerating Operations

Within the biopharma industry's intricate web of operations, Gridlex stands out by integrating disparate functions into a unified, cohesive software system. This centralization is the heartbeat of enhanced operational efficiency, dramatically reducing overhead costs and minimizing the risk profile. By replacing the fragmented patchwork of applications with a single, streamlined solution, Gridlex not only simplifies the technological landscape but also amplifies the velocity of biopharma commercial activities. The result is a robust platform where operational flow is smooth, risks are mitigated, and productivity accelerates, allowing biopharma companies to focus on innovation and growth.

 

How Gridlex Can Help Biopharma Commercial Operations Reduce Risks and Increase Velocity

The ability to adapt swiftly to new regulations, market trends, and scientific breakthroughs is crucial. Gridlex's unified platform is engineered to facilitate such agility. It transforms change management from a complex, bug-prone process into a streamlined, error-resistant operation. With Gridlex, change isn't just anticipated—it's seamlessly integrated into the flow of operations, minimizing disruptions and reducing the reliance on costly tech consulting. This agility ensures that your operations can keep pace with the industry's rapid evolution, turning potential upheavals into smooth transitions.

 

 

How Gridlex Can Help Biopharma Commercial Operations Cut Technology and Adjacent Costs by 50%

Gridlex's unified software solution goes beyond mere cost savings, stepping into strategic financial management. By consolidating multiple biopharma operation technologies, Gridlex not only halves technology-related costs but also carves out a path for heightened efficiency. The waterfall chart of cost reductions tells a compelling story – current excessive expenses on diverse systems give way to substantial savings with Gridlex, depicted through clear, before-and-after financials. This decisive cost-cutting, while doubling operational efficiency, underscores the tangible economic benefits of switching to a unified system designed with the complexities of biopharma in mind.

 

 

Built for Biopharma: Customized CRM Features

Envision a CRM that's not just aligned with but inherently designed for the biopharma industry's exacting standards. Gridlex Biopharma CRM is that vision brought to life—a symphony of features precisely tuned to resonate with the unique rhythms and requirements of biopharma commercial operations.
 

1. Core CRM
 

• Organizations/Accounts: At the nucleus of your CRM are your organizations or accounts. These entities provide structure to your business relationships, mapping out interactions, transaction histories, and key details about the companies you deal with.
   

• Contacts: Every organization is made up of individuals. Contacts allow you to maintain details of these individuals, track communication, and ensure that the right people are engaged at the right time.
   

• Custom Fields: Every industry, especially Biopharma, has unique data needs. Custom fields allow you to tailor your CRM to capture specific data points that are pertinent to your operations.
   

• Custom Profiles/Forms: To further refine the user experience and data capture process, custom profiles and forms can be set up. This ensures that each user interacts with a system tailored to their role and needs.
   

• Opportunities: These are potential sales or deals that your team is pursuing. Tracking opportunities ensures you're always aware of potential revenue streams and the stages they're at.
   

• Schedule/Calendar/Tasks for Pre-Call Planning: Preparing for stakeholder interactions is vital. Integrated scheduling, calendar, and task management tools allow for efficient pre-call planning, ensuring that engagements are productive and objectives are met.
   

• Sales to Territory Mapping: In a vast market landscape, allocating sales reps to specific territories ensures even coverage and efficient resource use. This feature also helps in strategizing based on geographical data.
   

• Activity Tracking and Notes: A comprehensive history of interactions, meetings, and notes associated with contacts and accounts ensures that teams have context and can make informed decisions.
   

• Reporting: Reporting and analytics provide a snapshot of performance, ensuring stakeholders are informed at a glance.

 

2. Extensibility and Adaptability of the Underlying Data Model in CRM

Gridlex CRM's extensible data model is designed for the biopharma industry’s specific data needs. It simplifies complex tasks like multi-channel marketing campaign correlation, detailed contract assignment, drug catalog management, and event attendance tracking. The system's "Models" feature enables customizable fields and records, allowing data to be tailored without extensive redevelopment. This ensures seamless adaptability to evolving business processes, maintaining data integrity and enhancing operational agility.

 

3. Easy & Fast User Experience With Lists, Views, Sorting, & Filtering

Gridlex CRM offers a user experience that rivals the familiarity and ease of spreadsheets without compromising data integrity. Reps can efficiently manage entities like organizations, contacts, and opportunities with intuitive spreadsheet-like functions—drag, drop, sort, filter—within the CRM. Customization extends from organizational to individual levels, ensuring flexibility and productivity. Crucially, by allowing direct data manipulation in the CRM, Gridlex upholds data integrity and security, eliminating the risks of data exports. This streamlined approach empowers reps with swift navigation and reliable information, which is crucial for effective biopharma sales operations.

 

4. Permissioning: The Heart of a Robust CRM System

Effective permissioning is essential in CRM systems, particularly for Biopharma organizations that manage sensitive information across distinct teams like Commercial sales and MSLs. Gridlex CRM's advanced permissioning avoids the inefficiencies of dual CRMs by enabling granular access controls within a single platform. This system, structured through "Units," allows for detailed permissions across all organizational levels and activities, ensuring appropriate data access and interaction privacy. With Gridlex, you can maintain one cohesive data model, reduce costs, and increase operational efficiency, all while safeguarding critical data.

 

5. Change with Confidence: The Undeniable Need for a Consistent CRM Deployment Model

CRM changes can be daunting for administrators, especially without a solid deployment model. Gridlex CRM alleviates this stress with a system that allows for safe and separate testing environments. Changes like permission updates, new profiling forms, or activity recording fields are rigorously tested in a paired Test Entity, mirroring the live environment without risking data integrity. This innovative approach ensures that any modifications are thoroughly vetted before going live, offering peace of mind and safeguarding against potential errors that could disrupt operations or compromise data.

 

6. Mastering & Syncing CRM Data and the MDM

Gridlex CRM integrates Master Data Management (MDM) within its platform, ensuring data accuracy and consistency across systems. By utilizing a versioning system similar to Wikipedia, Gridlex allows for precise tracking of all changes, enabling quick reversion to accurate data if discrepancies arise. This integration ensures that when data flows from CRM to MDM and then to reporting, it remains intact, preventing errors like incorrect affiliations or specialty mismatches that can lead to significant missteps in analytics and decision-making.

 

7. Medical Information Request (MIRF) and Medical Science Liaison (MSL) Collaboration

Gridlex CRM's dedicated MIRF module streamlines the critical exchange of medical information. It enables efficient MSL engagement, ensuring that healthcare professionals receive accurate, up-to-date scientific knowledge. The system's built-in regulatory checkpoints ensure compliance in information sharing, while its robust tracking and reporting capabilities provide insights into MSL interactions and request handling. This not only facilitates a structured information exchange but also fosters trust and long-term collaboration between pharmaceutical companies and healthcare entities.

 

8. Mastering Integrated Communication: Shared Email Inbox, SMS, and Calling in CRM

Gridlex CRM integrates essential communication channels—email, SMS, and calling—directly into the system. This integration boosts efficiency, allowing sales reps to focus on their core activities while a central team manages routine communications. The multi-channel approach not only enhances response rates but also multiplies a rep's outreach capacity without increasing their workload. Gridlex provides tools for centralized teams to maintain the rep’s personal touch across all communications, revolutionizing the way biopharma companies connect with healthcare professionals.

 

9. Advanced Email Marketing Automation: Beyond Basic Approved Email Templates

Gridlex CRM's advanced email automation transcends basic templates, offering sophisticated sequences that are regulatory-compliant and highly customizable. This system streamlines communication, maintaining corporate domain reputation and providing responsive sequencing that adapts to recipient actions. With Gridlex, reps like Sarah can efficiently manage extensive contact lists with automated, impactful messaging that maintains the integrity and effectiveness of every campaign.

 

10. Interactive Visual Aids (IVAs): The Need for Flexibility and Scalability

Gridlex CRM embraces HTML5 for its IVAs, ensuring they're not just interactive but also adaptable and responsive across devices. These advanced IVAs can be accessed offline, allowing for smooth presentations in any setting. The platform's design prioritizes ease of content updates and scalability, facilitating seamless integration into sales strategies without the complexities of traditional programming. This approach enables sales representatives to deliver compelling, media-rich presentations with confidence, regardless of location or connectivity.

 

11. Manage The Benefits of Sampling while Minimizing Risks

Gridlex CRM's sampling management is built with PDMA compliance at its core, ensuring rigorous adherence to guidelines. The system meticulously tracks controlled substances, automates adherence to sampling limits, and validates healthcare professional licensing in real-time. With a comprehensive dashboard for real-time status and workflows, Gridlex simplifies the complexities of sampling management, enabling reps to distribute samples with precision and in compliance with all regulations.

 

12. Scale Your Speaker Program & “Lunch and Learn” Events with Confidence

Gridlex CRM streamlines Speaker Program Events and "Lunch and Learn" sessions, emphasizing compliance and efficiency. It ensures Sunshine Act adherence with accurate doctor identification and simplifies attendee management through quick bulk uploads. The CRM also enhances relationship building with easy-to-send event invites, supported by a dedicated module for thorough pre-event planning and approval. This approach guarantees accurate reporting and optimized outreach activities.

 

13. Harnessing the Power of Integrated Reporting, Analytics, and AI in Your CRM

Gridlex CRM's integration of AI and analytics transforms vast data into actionable insights for strategic decision-making. It offers predictive recommendations for sales reps, integrates prescription sales data for performance tracking, and optimizes engagement with healthcare providers. This robust approach equips reps with AI-driven insights for more effective pitches and personalized engagement strategies, ensuring that every interaction is informed and strategic. With Gridlex, organizations can seamlessly assess performance and refine marketing efforts, keeping them ahead in the competitive biopharma market.

 

14. Manage Sunshine Act Compliance Reporting In Your CRM

Gridlex CRM ensures meticulous compliance with the Sunshine Act by facilitating efficient logging of transfers of value (TOV) and comprehensive tracking of related activities. Its robust system ensures data integrity across platforms, providing a unified approach to documenting every interaction and maintaining transparency as mandated by the legislation. This helps Biopharma organizations stay compliant, avoid penalties, and uphold their reputations.

 

15. Streamlining Biopharma Operations with Efficient Work Management, Service Operations, and Help Desk Ticketing

Gridlex CRM is designed to optimize Biopharma operations, providing a seamless ticketing and help desk solution for handling communication with healthcare providers, managing customer queries, and ensuring effective internal collaboration. The system centralizes requests for training and addresses concerns rapidly, maintaining service excellence. It fosters internal teamwork by channeling field queries to the appropriate experts, enhancing responsiveness and accuracy in customer interactions.

 

16. Coaching and Performance Reports: Empowering Teams for Optimal Performance

Gridlex CRM incorporates real-time coaching and performance reports, enabling managers like David to promptly provide actionable feedback to sales reps like Sarah. This interactive approach, integrated within the CRM, facilitates immediate dialogue and collaborative growth, transforming challenges into learning opportunities. With performance metrics directly linked to feedback, coaching is precise and data-driven, fostering a culture of agility and responsiveness within sales teams. Gridlex’s system creates a seamless coaching experience, making personal development a continuous part of the sales process.

 

17. Beyond Installation: Commitment to Continuous Support & Adaptability

Gridlex CRM is built for the dynamic Biopharma industry, ensuring adaptability and continuous support beyond installation. It's designed to accommodate changes, offering transparent customer support and seamless integration capabilities. With Gridlex, you can expect a partnership committed to evolving with your business needs, without hidden charges or restrictive change orders. Our goal is to ensure your CRM system remains a catalyst for efficiency and success, integrating new tools and processes with ease.

 

18. Navigating Through the Maze Of Cost Complexity of CRM Solutions

Gridlex CRM simplifies the complex cost structure typically associated with CRM platforms, offering a transparent, value-driven pricing model. Costs are presented upfront, with a total cost of ownership that is significantly lower, and without hidden fees. The unified platform approach consolidates multiple apps into one system, eliminating additional charges and accelerating operational processes. Implementation and support costs are inclusive, providing a smooth transition and consistent support without financial surprises. Clear cost categories ensure budgetary clarity and align with organizational needs.