A Non-Profit's Guide to Navigating Auto Dialer Compliance

Posted In | CRM | Help Desk | Auto Dialer | Non Profit Organizations

Non-profit organizations heavily rely on various communication channels to reach out to donors, volunteers, and beneficiaries. One such effective tool is the auto dialer system. However, with its usage comes the need to understand and navigate auto dialer compliance. This article aims to provide a comprehensive guide for non-profit organizations to effectively and legally use auto dialers.
 

What Is An Auto Dialer?

An auto dialer is a software or electronic device that automatically dials telephone numbers. Once the call has been answered, the auto dialer either plays a recorded message or connects the call to a live person. They are often used by organizations and businesses to send out mass messages or connect with large groups of people.
 

Why Should Non-Profits Care About Auto Dialer Compliance?

Auto dialer systems are governed by various laws and regulations to protect consumers from unwanted calls. Non-profit organizations are not exempt from these laws. Non-compliance can lead to hefty fines and damage the organization's reputation. Therefore, understanding and complying with these laws is crucial.
 

The Telephone Consumer Protection Act (TCPA)

The primary law that regulates the use of auto dialers is the Telephone Consumer Protection Act (TCPA) in the United States. The TCPA restricts telemarketing calls and the use of automatic dialing systems, prerecorded voice messages, SMS text messages, and fax machines. Under the TCPA, it is illegal to call any cell phone number using an auto dialer without the prior express consent of the called party. However, non-profit organizations can make informational calls or calls for non-commercial purposes without obtaining prior express consent.
 

Obtaining Consent

One of the main ways to comply with the TCPA is by obtaining consent. Non-profits must get prior express consent before making auto dialed or prerecorded calls or sending texts to cell phone numbers for telemarketing purposes. Consent should be clearly and conspicuously disclosed. It should also indicate that the person authorizes the non-profit to deliver telemarketing messages using an auto dialer or a prerecorded voice to the designated phone number.
 

Keeping Records

Non-profits must keep detailed records of consent. These records can serve as protection if a non-profit is accused of violating the TCPA. The records should include the date, time, method of consent, and the person who gave consent.
 

Auto dialers can be powerful tools for non-profit organizations when used responsibly and within the law's confines. Ensuring compliance with the TCPA can protect the organization from legal repercussions and maintain a positive relationship with donors, volunteers, and beneficiaries.