Auto Dialer Compliance Strategies and Best Practices for Advertising

Posted In | CRM | Help Desk | Auto Dialer | Advertising, Design & Marketing Agencies

An auto dialer is an essential tool for many businesses. It is a software that automatically dials telephone numbers. Once the call has been answered, the auto dialer either plays a recorded message or connects the call to a live person. However, using an auto dialer for advertising purposes comes with its own set of compliance guidelines. This article sets out to explore various strategies and best practices for advertising using an auto dialer while ensuring compliance.

 

Understand the Laws

Before implementing an auto dialer as part of your advertising strategy, it's crucial to understand the laws that govern them. In the United States, the Telephone Consumer Protection Act (TCPA) and the Telemarketing Sales Rule (TSR) are the two main legal frameworks. They require businesses to obtain written consent from recipients before sending them pre-recorded messages or robocalls. Violation of these rules can result in hefty fines, so it is important to thoroughly study and understand them.

 

Obtain Written Consent

As mentioned earlier, one of the key compliance requirements for using an auto dialer for advertising is obtaining written consent. This means you must have explicit permission from the individual to contact them via an auto dialer. This consent must include the individual’s phone number and signature, and it must clearly indicate the individual agrees to receive calls made through an auto dialer.

 

Implement a Do Not Call (DNC) List

Another crucial compliance strategy is to maintain a Do Not Call (DNC) list. This list should include the phone numbers of individuals who have requested not to be contacted. The TSR requires businesses to update their DNC list every 31 days. Businesses are prohibited from calling numbers on their DNC list.

 

Include an Opt-Out Option

Every call made using an auto dialer must include an opt-out option. This gives the recipient the ability to stop future calls. When a recipient chooses to opt-out, their number should be added to your DNC list immediately.

 

Record Keeping

One of the best practices for ensuring compliance when using an auto dialer for advertising is maintaining clear and concise records. These records should include the recipient's written consent, dates and times of calls made, and information on individuals who have opted out.

 

By following these strategies and best practices, businesses can effectively use auto dialers for advertising while maintaining compliance with laws and regulations.