Auto Dialer Compliance Strategies for Effective Manufacturing Outreach

Posted In | CRM | Help Desk | Auto Dialer | Manufacturing Companies

Auto dialers, also known as robocalls, are a potent tool for manufacturing businesses. They can help simplify the process of reaching out to potential customers, suppliers or even employees. However, the use of auto dialers comes with its share of regulations that businesses need to adhere to. This is crucial to avoid hefty fines and preserve the reputation of your business. Here, we lay out some strategies for staying compliant while using auto dialers for effective manufacturing outreach.

 

Understanding Auto Dialer Regulations

The use of auto dialers is regulated by several bodies, including the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC). The Telephone Consumer Protection Act (TCPA) and the Telemarketing Sales Rule (TSR) are two key regulations that govern the use of auto dialers.
 

These regulations stipulate that businesses must obtain prior express written consent from individuals before making automated calls or sending automated texts. They also require businesses to maintain a 'Do Not Call' list and respect the requests of individuals who choose not to receive such communications.

 

Strategies for Compliance
 

1. Obtain Prior Consent

Getting prior express written consent from the people you plan to contact is a basic but essential step. This can be done through an online form where individuals can explicitly agree to receive calls or texts from your business.
 

2. Maintain a 'Do Not Call' List

It's important to maintain an updated 'Do Not Call' (DNC) list. This list should include individuals who have specifically requested not to receive calls from your business. The DNC list should be checked before any outreach effort is made.
 

3. Respect Time Restrictions

Under the TCPA, businesses can only make automated calls or send automated texts between 8 a.m. and 9 p.m. local time. Respecting these time restrictions is crucial for remaining compliant.
 

4. Identify Your Business Clearly

Each automated call or text you send must clearly identify your business and provide a way for the recipient to opt-out of future communications. This could be a toll-free number, an email address, or a website link.

 

Auto dialers can be incredibly valuable for manufacturing outreach, but it's essential to use them in a compliant manner. By understanding and adhering to the regulations set out by the FTC and FCC, you can make the most of this powerful tool while protecting your business from potential fines and reputational damage.