Dialing for Success: Auto Dialer Compliance Guidelines for Finance

Posted In | CRM | Help Desk | Auto Dialer | Financial Services

Automated dialing or auto-dialing is a common practice within the finance industry. It simplifies the process of reaching out to numerous clients, but it also necessitates understanding and adhering to various compliance guidelines. Non-compliance can lead to hefty fines and damaged reputations. Below, we'll discuss the key auto dialer compliance guidelines that finance firms must follow.

 

The Telephone Consumer Protection Act (TCPA)

Established in 1991, the TCPA aims to protect consumers from unsolicited calls. The Act restricts the use of auto-dialers, pre-recorded messages, and fax machines to send unsolicited advertisements. Understanding and adhering to the TCPA regulations is the foremost step for any organization employing auto-dialers.

 

Express Written Consent

Under TCPA, firms are required to obtain express written consent from consumers before making auto-dialed, pre-recorded, or artificial voice calls. This also applies to text messages. It's crucial to document this consent to avoid potential legal issues.

 

Do-Not-Call List

The National Do-Not-Call Registry gives individuals a choice about whether to receive telemarketing calls at home. Businesses must respect this list and ensure they are not auto-dialing numbers listed here.

 

Call Time Restrictions

Under the TCPA, businesses are prohibited from making telemarketing calls outside the hours of 8 a.m. to 9 p.m. local time. It's essential to adjust your auto-dialer settings to comply with these restrictions.

 

Identification Requirements

Calls must clearly identify the business, the individual calling, and the telephone number or address where the individual or business can be contacted.

 

FCC's Declaratory Ruling

In 2015, the Federal Communications Commission (FCC) issued a declaratory ruling and order that expanded multiple TCPA provisions. This included a broader definition of auto-dialers, restrictions on calling reassigned numbers, and the right for consumers to revoke consent. Finance firms must ensure their auto-dialing practices align with these additional regulations.

 

State Laws

While complying with federal laws, it is equally important to adhere to state laws regarding auto-dialing. Some states have their own Do-Not-Call lists and restrictions that must be followed.

 

The use of auto-dialers can greatly increase efficiency for finance firms. However, it is vital to understand and comply with all relevant regulations to minimize risk and protect consumers. By doing so, firms can successfully leverage this technology while maintaining a strong reputation and avoiding potential legal complications.