Auto Dialer Compliance in Medical Device Marketing: Strategies for Success

Posted In | CRM | Help Desk | Auto Dialer | Biopharma and Medical Device

Medical device marketing is a complex and highly regulated field. One tool that has become increasingly popular in this area is the auto dialer, a technology that automatically dials telephone numbers and delivers pre-recorded messages. However, its use is subject to specific laws and regulations, which are essential to understand to stay compliant and avoid penalties. This article provides a comprehensive guide on auto dialer compliance in medical device marketing and strategies for successful implementation.
 

Understanding Auto Dialer Compliance

Auto dialers, also known as robocalls or automated calling systems, are subject to regulations under the Telephone Consumer Protection Act (TCPA) in the United States. The TCPA restricts telemarketing calls and the use of automated telephone equipment. It requires companies to obtain the receiver's written consent before making auto dialer or pre-recorded calls to their mobile phones or residential lines for advertising purposes. Failure to comply with these regulations can result in hefty fines and penalties. Therefore, it is vital for medical device companies to understand and adhere to these rules when using auto dialers for marketing.
 

Strategies for Successful Auto Dialer Compliance

Below are a few strategies that can help ensure successful auto dialer compliance in medical device marketing:
 

1. Obtain Consent

Before making automated calls or sending pre-recorded messages, ensure you have the recipient's explicit consent. This consent should be in written form and must be clear and unambiguous about the purpose of the call.
 

2. Maintain Records

It's crucial to keep detailed records of all consents obtained. This includes the date and time of consent, the method used to gain consent, and the specific terms to which the consumer agreed.
 

3. Implement Call Restrictions

Respect the time restrictions set by the TCPA. Automated marketing calls should only be made between 8 a.m. and 9 p.m. local time of the recipient.
 

4. Provide An Opt-Out Option

Every auto-dialed call or pre-recorded message must include an opt-out mechanism, allowing recipients the choice to stop receiving such calls in the future.
 

5. Regularly Review Compliance Policies

Regularly review and update your company's compliance policies to ensure they align with any changes to laws or regulations. It may be beneficial to consult with a legal professional specializing in TCPA and medical device marketing laws.
 

By implementing these strategies, medical device companies can effectively use auto dialers as a marketing tool while staying compliant with regulations. Remember, the key to successful auto dialer compliance is a clear understanding of the laws, careful planning, and meticulous record-keeping.