Connecting with Parents: The Call Routing Advantage

Posted In | CRM | Help Desk | Calling Solution | Schools & Education

Communication has always been a key element in any form of relationship, especially between parents and the institutions responsible for the education of their children. Technology has made it easier for these institutions to keep parents in the loop about what is happening at school. One such technology that has revolutionized communication between schools and parents is call routing. This article aims to enlighten on how call routing can give schools the upper hand in communication with parents.

 

What is Call Routing?

Call routing, also known as automatic call distributor (ACD), is a telephony technology that distributes incoming calls to specific recipients based on pre-determined criteria. This technology can be configured to route calls based on the time of the call, the identity of the caller, the chosen recipient, and many other factors. Call routing systems are widely used in call centers, customer service centers, and now, even in educational institutions.

 

Advantages of Call Routing in Schools

Call routing brings a multitude of advantages to schools. The following points elucidate on the same:
 

• Efficient and Effective Communication: Call routing ensures that calls from parents reach the right department or person directly, thus saving time and making communication more efficient.
   

• Availability: With call routing, parents can reach out to the school or specific teachers at any time, increasing availability and accessibility.
   

• Reduced Missed Calls: Call routing reduces the chances of missed calls as it can be set to distribute calls to different individuals or departments if one line is busy.
   

• Increased Satisfaction: Quick and direct communication results in increased satisfaction among parents as they can easily voice their concerns or get updates about their child's progress.

 

Implementing Call Routing in Schools

Implementing a call routing system in schools may require an initial investment in technology, but the long-term benefits outweigh the costs. Schools can start by identifying the common reasons parents call and then set up separate lines for each reason. They can also set up lines for specific teachers or departments. Schools should also ensure that there is a system in place for handling calls after school hours.

 

Call routing is an excellent tool for improving communication between schools and parents. It not only makes the process more efficient but also increases satisfaction levels. By adapting to such technologies, schools can ensure that they are doing their best to keep parents informed and involved in their child's education.