Mastering Auto Dialer Compliance: A Guide for Marketers

Posted In | CRM | Help Desk | Auto Dialer | Advertising, Design & Marketing Agencies

With the advent of technology, marketing strategies have evolved rapidly. One such tool that has revolutionized the marketing industry is the auto dialer. However, as convenient as they might be, there are specific regulations and rules that marketers need to follow to ensure they are in compliance with the law. This guide will help marketers master auto dialer compliance.

 

Understanding What an Auto Dialer Is

An auto dialer is a software that automatically dials phone numbers from a list. Once the call is answered, it either plays a pre-recorded message or connects the call to a live person. While this tool can significantly increase efficiency and productivity in a marketing campaign, it's essential to know the laws around its use to avoid potential legal issues.

 

Legislation Governing Auto Dialers

In many countries, there are strict regulations governing the use of auto dialers. In the United States, for example, the Telephone Consumer Protection Act (TCPA) regulates auto dialing. The TCPA requires businesses to obtain prior express written consent before making auto dialed or pre-recorded calls or sending text messages to consumers' mobile phones. Violation of these rules can result in hefty fines.

 

Steps to Ensure Auto Dialer Compliance
 

1. Obtain Written Consent

Before using an auto dialer to make calls or send messages, ensure you have obtained written consent from the recipients. This consent cannot be hidden in the fine print; it must be clear and conspicuous.
 

2. Maintain a Do-Not-Call List

Businesses are required to maintain a do-not-call list and honor any requests to be added to this list. Consumers who have requested not to receive calls should not be contacted, and their numbers should be removed from the auto dialer system.
 

3. Respect Timing Restrictions

There are specific times during which auto dialed calls are not allowed. For instance, in the US, auto dialed calls cannot be made before 8 am or after 9 pm. Ensure you are aware of and respect these timing restrictions.
 

4. Identify Your Business

It's crucial to identify your business at the beginning of the call. The caller must state their name, the name of the entity on whose behalf the call is being made, and a telephone number or address where they can be reached.

 

While auto dialers can be a powerful tool for marketers, it's essential to stay compliant with the relevant regulations to avoid legal troubles. By obtaining written consent, maintaining a do-not-call list, respecting timing restrictions, and identifying your business during calls, you can effectively use auto dialers while staying within the confines of the law.