Customer Relationship Management (CRM) applications mostly focus on marketing and sales as the primary user base. The needs of a Medical Science Liaison (MSL) is quite different from that of a representative working in sales or marketing. While the latter works towards improving sales through sales pitches, meetings, and presentations, MSLs work towards improving relationships and trust between parties involved through better engagement. Gridlex's MSL CRM application is unique since it is designed to cater to the MSLs as the primary user base.
3HC, one of North Carolina’s leading Home Health & Hospice agencies, implemented Gridlex’s CRM, service and analytics solutions to help automate and scale operations.
Lou Ann Jones, COO of 3HC, one of North Carolina’s leading Home Health & Hospice agencies, said: “Gridlex’s CRM and integrated application suite has taken our marketing, service and analytics functions to the next level. Organizations of all sizes struggle with having an integrated approach to operations. It may be a referral or lead on the front end and then tracking that all the way to service delivery quality. The underlying systems don’t integrate very well …